Electra Heart was supported by three singles, all of which were supplemented by accompanying music videos. "Primadonna" was released as the lead single from the record on 20 March 2012, and peaked at number 11 on the UK Singles Chart. Follow-up singles "Power & Control" and "How to Be a Heartbreaker" were respectively released on 22 July and 7 December, and reached numbers 193 and 88 in the United Kingdom. The record was additionally promoted by Diamandis' headlining The Lonely Hearts Club Tour, which visited Europe and North America from May 2012 through May 2013.
After returning from the United States after the launch of her debut studio album The Family Jewels (2010), Diamandis considered creating a character which would become the centerpiece of her follow-up project. She commented that "I was starting to think about our Tumblr generation, and how photos appear on Tumblr and people become almost like mini-stars of the internet, and you don’t know who the hell they are – they’re just anonymous faces. So I started to take photos, and make an effort to look completely different in each one, in different hotels and apartments all across America when I was travelling. And it just started to build from that."The final product became "a cold, ruthless character who wasn't vulnerable"; she later detailed the character "Electra Heart" as "a vehicle to portray part of theAmerican Dream with elements of Greek tragedy", and added that visuals would merge the differing concepts into a cohesive idea.
In August 2011, Diamandis announced her then-upcoming project Electra Heart; it was initially planned to become a three-piece film inspired by American culture in the 1970s, although it eventually evolved into her second studio album.The track "Living Dead" was the first recorded during its production; approximately twenty-two songs were recorded for potential inclusion on the record.She later commented that the record was "an ode to dysfunctional love", elaborating that "rejection is a universally embarrassing topic and Electra Heart is my response to that."Diamandis stated that Electra Heart was influenced by recording artist Madonna, sex symbol Marilyn Monroe, and queen Marie Antoinette; she described the former as being "fearless" and felt that "it shows that [she doesn't] want to just have fame and success. [She wants] to be a successful artist."Diamandis expressed her intentions of highlighting "innocence being mixed with darkness", and cited recording artist Britney Spears as a "big influence" in that regard.She described the final product as being "a bit cringe" and reflective of her personal experiences, although noted that its promotional campaign would be "pink and fluffy"
|6.||"The State of Dreaming"||3:36|
|7.||"Power & Control"||Kurstin||3:46|
|9.||"Teen Idle"||Diamandis||Liam Howe||4:14|
|10.||"Valley of the Dolls"||4:13|
|12.||"Fear and Loathing"||Diamandis||Howe||6:07|